Diary
![Why Supporting Small Business Still Matters](http://serpentiapparel.com/cdn/shop/articles/italy2_dd1031fc-5c45-4caf-9d1d-6278b9203356.jpg?v=1737363700&width=1600)
Why Supporting Small Business Still Matters
Rethinking Fashion In a world dominated by fast fashion giants like Zara and H&M, we dare you to pause and reconsider your next purchase. But why? What difference can a single decision really m...
もっと見る![About The Designer](http://serpentiapparel.com/cdn/shop/articles/annie.jpg?v=1737364025&width=5474)
Annie Firmi is an Italian-American designer whose journey from a sun-drenched California childhood to the world of high fashion is nothing short of inspiring. A creative with a relentless drive, An...
もっと見る![Finding Home In Italy](http://serpentiapparel.com/cdn/shop/articles/ITALIA.jpg?v=1736855299&width=1600)
about the designer
At the dawn of 2024, I made one of the most transformative decisions of my life: to uproot our existence in bustling Los Angeles and embark on a journey back to the homeland—Italy. As an Italian-Am...
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