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Palermo’s Artisan Embroidery and Fashion Legacy
artisan fashion design

Palermo’s Artisan Embroidery and Fashion Legacy

Explore how Sicily’s heritage and craftsmanship inspire Serpenti’s modern design practices. 

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How Italian Cinema’s Golden Age Shapes the Way We Design in 2025
1960s Italian films

How Italian Cinema’s Golden Age Shapes the Way We Design in 2025

A visual love letter to Italy’s golden age of cinema — from Sophia Loren’s sunlit sensuality in Scandal in Sorrento to Monica Vitti’s architectural minimalism in L’Eclisse. Exploring how the costum...

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The History of Italian Craftsmanship-Serpenti Apparel
artisan inspired

The History of Italian Craftsmanship

Italian craftsmanship has long been celebrated for its unparalleled dedication to artistry, precision, and transcendental beauty. From the grandeur of Roman architecture to the intricacies of a han...

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Why Supporting Small Business Still Matters-Serpenti Apparel
slow fashion

Why Supporting Small Business Still Matters

Rethinking Fashion In a world dominated by fast fashion giants like Zara and H&M, we dare you to pause and reconsider your next purchase. But why? What difference can a single decision really m...

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About The Designer-Serpenti Apparel

About The Designer

Annie Firmi is an Italian-American designer whose journey from a sun-drenched California childhood to the world of high fashion is nothing short of inspiring. A creative with a relentless drive, An...

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Finding Home In Italy-Serpenti Apparel

Finding Home In Italy

At the dawn of 2024, I made one of the most transformative decisions of my life: to uproot our existence in bustling Los Angeles and embark on a journey back to the homeland—Italy. As an Italian-Am...

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