Our founder Annie Firmi is an Italian-American designer shaped by a lifelong love of craftsmanship and storytelling through clothing. Her earliest inspirations came from time spent with family in Italy and from reworking vintage pieces by hand, experiences that taught her the value of detail and the beauty of enduring design.

With over a decade in the fashion industry, she founded Serpenti to honor her heritage while offering modern women pieces that feel both timeless and personal. Each collection reflects her belief that clothing is more than what we wear—it’s a connection to history, culture, and identity. Serpenti is her way of weaving the old and the new, preserving tradition while reimagining it for today. Every design begins with a story, and every piece is created to be cherished, lived in, and remembered. For us, design is less about trends and more about building a language of style that endures, rooted in heritage yet always moving forward.