Diario

The History of Italian Craftsmanship

Italian craftsmanship has long been celebrated for its unparalleled dedication to artistry, precision, and transcendental beauty. From the grandeur of Roman architecture to the intricacies of a han...

Why Supporting Small Business Still Matters

Rethinking Fashion In a world dominated by fast fashion giants like Zara and H&M, we dare you to pause and reconsider your next purchase. But why? What difference can a single decision really m...

About The Designer

Annie Firmi is an Italian-American designer whose journey from a sun-drenched California childhood to the world of high fashion is nothing short of inspiring. A creative with a relentless drive, An...

Finding Home In Italy

At the dawn of 2024, I made one of the most transformative decisions of my life: to uproot our existence in bustling Los Angeles and embark on a journey back to the homeland—Italy. As an Italian-Am...