The Designer

Annie Firmi is an Italian American designer based in Los Angeles, who is dedicated to creating beautiful and sustainable clothing that incorporates both her Italian heritage and her American upbringing. The contemporary women's wear brand operates and conducts development solely in Los Angeles, priding itself on domestic design and manufacturing. Through usage of vintage silhouettes, and fashion forward materialization, we look to the past, to design for the future. We believe in the tradition and history of both fashion, and our ancestors, and aim to bring a small piece of Italian beauty to the American storefronts.